EcoVero viscose

Viscose made from natural wood pulp. Ecovero viscose fibers are manufactured with at least 50% less carbon dioxide emissions and water consumption compared to conventional viscose.

Cupro

Cupro is also made of cellulose, though not from wood but from cotton fibers. Cupro is made from leftover and unusable cotton fibers. The chemical process also requires fewer chemicals than for example, the production of regular viscose. The Cupro fibers are often longer, which gives smooth and fine fabrics.

FSC viscose

FSC-marked viscose is made of wood pulp that comes from responsible harvested forests, forestry that takes people and the environment into account.

Lyocell (Tencel)

A forest/wood-based fiber that is produced through a modern, Sulphur-free process where the recovery of the solvents is higher and the energy consumption is lower than in traditional viscose productions. In addition to allowing for an environmentally more sustainable form of manufacturing, lyocell is also stronger than both viscose and modal

GOTS cotton

The Global Organic Textile Standard (GOTS) is an international environmental label for natural fibers. It regulates the limitation of harmful substances and emissions throughout the production chain.

The certification requires natural fibers that must be certified as organically grown in accordance with EU directives. Controls are required throughout the entire production chain of the organic cotton. Each step in the process (spinning, weaving/knitting, preparation, etc.) must meet specific criteria, where the greatest possible consideration is given to the environment in each step. It also means strict rules for use of chemicals in cultivation and preparation as well as social standards.

BCI cotton

BCI (Better Cotton Initiative) is a member organization that educates farmers in sustainable cultivation. BCI cotton is a more sustainable choice than conventional cotton, but it does not always guarantee that the cotton is organic. The farmers receive training in how to farm with less water and pesticides. BCI also addresses social aspects, such as working conditions and child labor etc.

Wool

A natural material made from the fibers that form the fleece of animals, primarily from sheep like the Merino breed, but also Angora or other animals like rabbits, goats, camel, alpaca or Yak.

Linen/Flax

Flax is grown in Nordic countries with a fairly rainy and cool climate. These plants are rarely exposed to pests and therefore do not require as much added nutrients or pesticides for the crop to grow & thrive. Water shortage is also not an issue.

Hemp

Hemp, like flax, is a plant that can be grown in colder climates. It can withstand most parasitic infestations and does not need fertilizers, pesticides or herbicides. The roots go deeper than most commercial crops and binds the soil, preventing soil erosion. Because hemp adds nutrients to the soil, it is possible to grow hemp year after year on the same land without changing crops, making hemp a very eco-friendly material.

Recycled Polyester

There are different types of certified recycled polyester. For example: RCA (Recycled Claim Standard) and rPet. We always try to avoid synthetic materials and only use Polyester in elastic linings or when a garment has to be waterproof.

Taking good care of your clothes can give them a longer life. Here is some advice on how to achieve that:

Do not wash your clothes too often. You can go a long way by just hanging them out to air, steam them and also letting them rest in between wears.

Learn how to mend and how to sew on buttons. It extends the lifespan of your garments and also saves you money. Lots of tutorials on the internet.

When you do wash them:

Wool/Silk

Does not like high heat and centrifugation. Wash cool (30°) and with low drum movement. Use a detergent suitable for wool/silk. (Ordinary detergent contains enzymes to take care of and break down proteins and fat, which are the good attributes of wool and should not be washed away)

Viscose

Needs a gentle, not too hot, wash with non-bleaching detergent. Viscose usually shrinks when washed and therefore might need to be ironed to regain size and shape.

Linen/Flax

To be gentle to color and fabric we recommend that you wash linen in quite cold water, 30°. If you choose to tumble-dry linen, you will break the fibers which gives a very soft feel to the fabric. Tumble-drying, in general, is not good for you garment as it wears it out faster. If you only air-dry linen, it becomes more stiff, but will last longer. It is a matter of taste how you like it, softer or coarser.

Cotton

Cotton can in general be washed warmer, but for our garments, and the environment, we recommend colder wash cycles, 30–40°. With today’s detergents this is enough and it will also make you garments last longer.